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ABOUT US

SOTE THE LABEL 

MISSION STATEMENT 

SOTE aim's to do good, be good, and have consumers wear good. Our mission is to redefine women's fashion by providing high-quality staple pieces that transcend fast fashion trends. We address the challenges of disposable fashion, making getting dressed less intimidating with small batch, timeless garments in inclusive sizing. Guided by transparency and community, our values of integrity, excellence, respect, and creativity shine through. We aspire to be perceived as a brand offering enduring, investment-worthy pieces. Ultimately, we aim to transform how women perceive clothing, making it timeless, empowering, and accessible, while contributing to a slowdown in the fast fashion cycle. We believe that slow-fashion needs to be the norm and we're doing our part to contribute to that. 

NAME ORIGIN 

SOTE is an acronym for Salt Of The Earth, which derives from Matthew 5:13 in the bible. Salt is a preservative - so that things will last a long time. Salt also adds flavor - so that things are tasteful and enjoyable - and it brings out the flavor of other ingredients. SOTE by middle English definition also means sweet or fragrant. Altogether, our desire is for this label to produce pieces that last a long time, make your closet tasteful, complement other pieces in your closet, and create a sweet fragrance for all those who come across it — and above all, be a sweet aroma to God.  

LABOR AND PRODUCTION

We produce ethically and sustainably made pieces in small batches. When we say small-batch, we produce each style in a small batch of about 25 pieces, and restock only once our inventory gets low enough. We source materials that are not only good for you but good for the environment. We are currently 90% sustainable, with the vast majority of the 10% that's not being our packaging. If there is a piece of clothing that is not made of materials like cotton or linen, we ensure they are OEKO-TEX® certified against harmful chemicals. We truly believe the best way to limit impact is to sell quality goods that will last our customers a long time. That's why we design staple styles that remain in style year-round. Our owner designs from her office in Orange County, CA and works alongside two manufacturers, one in Los Angeles and one in China, to bring her designs to life. Both manufacturers have been vetted for their values, cleanliness, safe work environment, and fair wages. Both manufacturers are headed by women workers and we love them dearly! 

MEET THE TEAM

The faces behind the label. 

JOHN DOE

JESSICA RODRIGUEZ

Founder/Designer

Jessica started SOTE in September 2022 on a God dream and continues to design ethical and sustainable staples with passion. She truly believes in all of what SOTE is and what's to come for her label. She is self-taught and loves her job, loves serving her community and customers. 

THOMAS RODRIGUEZ

Shipper & Assistant

When Jessica needs help, her husband is the man for the job! Tom is the most helpful and supportive person in Jessica's corner. Much of the time, he's transporting packages to the post office to get into your hands! What a guy! 

SAM

Model

Sam is a blessing and plays a key role in showing our customers what the pieces look like on. She catches the vision that Jessica has and produces content with excellence and creativity. She is the principal model here at SOTE and we are so honored to have her. 

MAX

Model

Max is the kindest person and truly so gifted at what she does. She plays a key role in showing our customers what pieces look like on and does so in the most creative ways. She's a natural at content creation and goes above and beyond for us. She's our secondary model here at SOTE and we can't wait to work with her more. 

Happy Customers
1000+
SHIPPED TO
35 STATES, CANADA, DENMARK, GERMANY, AND AUS.
SUSTAINABILITY
90%
INSTAGRAM FRIENDS
5K